the netflix hit, caramelo, was made with the aid of instituto caramelo, an ong that helps shelters to find families for their dogs.
Chevy was a sponsor for the film, and saw a way to help. So we transformed other dogs from the shelters in netflix movie stars.

beside the trailers, some of the puppies became posters, shared on social media, helping drive adoption search and awareness to this cause.

Agência: W/McCann
CCO: Dani Ribeiro
cd: André Leotta
ACD: Markito Mesquita e Erich Moreira
creatives: Monique Anholeti, Pedro Aranha, Leo marçal e fabiano gonçalves
Social Media: Taís Aragão, Tamyris Bueno, Cami Smid
RTV: Pedro Cerqueira, Camila Carrieri, Gibinha
Produtoras: Modernista Creative Producers