2023 was the last year that chevrolet sponsored the lollapalooza festival in brazil. so we turned the last year in a huge party.
we turned our brand space in a studio where podpah, one of the biggest brazilian podcasts, recorded with artists gloria groove, baco exu do blues and comedian diogo defante.

 
 

SUCH CONTENT
MUCH SOCIAL

besides being on many media channels, our coverage from the event was the star of the campaign.

 
 
@chevroletbr 🎒🤘 O Adm já está com a mochilinha pronta pro Lolla. Conta pra gente o que você faz questão de levar pro festival! #ChevroletNoLollaBR ♬ som original - Chevrolet Brasil
@chevroletbr O Tapete mágico Chevrolet vem em dois tons: Laranja Camaro e Roxo Onix. Já pegou o seu aqui no Espaço Chevrolet?! 🤘✨ #ChevroletNoLollaBR ♬ som original - Chevrolet Brasil
 

PODPAH + CHEVROLET STRAIGHTOUTTA LOLLA:

down below, every episode of podpah, recorded on the event, with stage as a background and fans swarming the ground level of the brand space.

 
 

Agência: Commonwealth WMcCann
CCO: Mariana Sá
DC: Eric Sulzer e Fernando Penteado
Criação: Pedro Aranha, Monique Anholeti e Vitória Oliveira
Conteúdo: Monikhe Menezes, Kimberly Dailher e Jennifer Marinho

 
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