GIL IS THE BEST INFLUENCER IN BRAZIL, AND I HAVE THE FACTS TO PROVE IT.
Chevrolet Sempre is a chevy financial service that needed a charismatic celebrity, with huge following base. so we invited gil, the reality show winner.
besides that, it neede someone who could clearly explain the service with solid teaching experience. So we invited gil, PHD in economy.

 
 

After launching the campaign, he became our spokesperson, presenting every step of the service in a simple and enthusiastic way.

 
 

and even made sure that nobody would skip our content and lose this oportunity to have a brand new chevy, always. E ainda deu um jeito de garantir que ninguém pulasse uma oportunidade que poderia ajudá-las a ter um chevrolet 0 km, sempre.

 

a little peak behind the scenes

with producion company hefe studio.

 

Agência: WMcCann
CCO: Dani Ribeiro
DC: Carol Patrocínio e André Leotta
Criação: Monique Anholeti e Pedro Aranha
Conteúdo: Karoline Canin e Taís Aragão
Produção: HEFE Studio